Privacy Policy

Last Updated: 23/01/2026

At In Vitro Health, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from invitrohealth.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

  • Device Information: Including web browser version, IP address, time zone, and cookie information.

  • Order Information: Including name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

  • Health-Related Information: If you choose to share information regarding your fertility journey via customer support or reviews, we treat this as "Special Category Data" under UK GDPR and protect it with enhanced security.

How We Use Your Information

We use your personal information to provide our services to you, which includes:

  • Processing payments and fulfilling orders.

  • Communicating with you (order updates, customer support).

  • Screening orders for potential risk or fraud.

  • Providing you with marketing communications (only where you have provided explicit consent).

Legal Basis for Processing

Pursuant to the UK GDPR, we process your information under the following lawful bases:

  • Contract: To fulfill our agreement to provide you with products.

  • Consent: Where you have opted-in to receive newsletters.

  • Legitimate Interests: To improve our services and protect our business from fraud.

Sharing Personal Information

We share your Personal Information with third-party service providers to help us use your Personal Information, as described above. For example:

  • Shopify/Platform: To power our online store.

  • Payment Processors: Such as Stripe or PayPal, to securely process payments.

  • Shipping Partners: Such as Royal Mail, to deliver your orders.

  • Compliance with Law: We may share information to comply with applicable laws and regulations.

Your Rights (UK GDPR)

As a UK resident, you have the following rights regarding your data:

  • The right to access the personal data we hold about you.

  • The right to rectification (correcting inaccurate data).

  • The right to erasure ("the right to be forgotten").

  • The right to restrict or object to certain types of processing.

To exercise these rights, please contact us at the details provided below.

Cookies

We use cookies to improve your browsing experience. You can manage your cookie preferences through your browser settings or our on-site cookie banner.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Contact Us

For more information about our privacy practices, or if you would like to make a complaint, please contact us by e-mail at orders@invitrohealth.co.uk or by mail using the details provided below:

In Vitro Health 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ